What are your business basics? In other words, what needs to happen
consistently in order for you to have a business?
Let's look at what the basics might be for two different types of
business: a divorce lawyer and a web based retailer:
The divorce lawyer needs to attract prospective clients to call, for
those prospective clients to be screened to meet his/her niche
requirements, which would include suitable methods of paying the
retainer, a process to move the divorce through the system, client
service protocols, and billing. If these basics are in place, then
the room will be there for the great practice of law. Without these
basics, the attorney will likely be so bogged down with unsuitable
clients that don't pay their bills that the practice of law takes a
back seat to keeping lawyer's nose above water.
The web retailer needs products and product development, an
excellent search engine marketing strategy, a site that triggers
buyers once the marketing systems has done its job and gotten
prospective clients there, efficient methods of payment, fulfillment
procedures, and customer retaining strategies.
These are two very generic examples. The point is to quantify what
your basics are. The basics may remain the same, but they can always
be improved. For instance, the divorce attorney can always be
attracting a higher level clientele and enhance the customer service
protocol which will engender referrals which will continue to
attract a higher-level clientele.
Most people know the basics of their business. However, for many
reasons, we get away from the basics. Exploring this and making the
needed adjustments usually yields great results.