We generally think of “being in a rut” as things staying the same. However, of one
thing we can be certain, nothing ever stays the same. Nowhere is that more true
than in business.
Change is Certain
Change is something we depend on. Being in a rut is really an active form of
denial. It is a way we tell ourselves, “It is the same today as it was yesterday. Sure
this little bit of business has trailed off here and so has that little bit over there … but,
it’s the same, really,” When things are actually getting worse. The primary thing that
is making it worse is our lack of awareness, which prevents us from either
responding in a productive way or simply finding a new sandbox in which to play. A
rut is a fantasy of security we dream up in order deal with the fear of change. Fear in
this situation is no friend. A curious observation of change … of examining why this
business has trailed off … without attachment to the answer will lead to answers
that are the riches of the present moment.
Change is essential. Ruts are death.
Transformation is creative change. Transformation is change that relies on our
strengths combined with elements of the marketplace that give that strength new
breath and a different life.
Part of Coaching is to promote transformation.